Keeping our Children Safe

The Scottish Government is running a four week campaign from 28 January 2015 to raise awareness of child sexual exploitation (CSE). The national campaign will comprise a new TV advert – a UK first in terms of targeting parents on the subject of CSE – supported by outdoor and digital advertising, a new website and public relations activity.

Information from the Government is as follows:

Why is an Awareness Campaign Needed?

The Government want all children and young people in Scotland to grow up in a safe environment and to be protected from harm.

What are we Telling People?

  • Child sexual exploitation is happening to girls and boys across Scotland
  • It takes many forms and can happen online as well as offline
  • It can take place on a one to one basis between a victim and an offender as well as in organised groups
  • It can happen to young people from secure, loving homes as well as more vulnerable young people such as those in care
  • We all have a role to play in helping to keep young people in Scotland safe
  • For advice and support visit

When will the Campaign Run?

The marketing campaign which is targeting parents and carers with a child/children aged between 11 and 17 will run from Thursday 28 January to 21 February 2016.

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